📍 Zurich (hybrid)
**OR**
Europe / UK (remote with regular Zurich visits)

**About Dagsmejan**

Dagsmejan is a Swiss sleepwear brand combining science-based innovation, premium natural materials and Swiss design to improve sleep quality and recovery.

Today:

- We serve customers in
**100+ countries**
- We’ve helped
**200,000+ people sleep better**
- Our products are
**internationally recognised for innovation and performance**
- **Professional sports teams and athletes worldwide**
wear Dagsmejan to optimise recovery
- Over
**80% of our turnover comes from direct-to-consumer channels**

We are a focused, fast-growing brand with a strong emphasis on
**quality, consistency and long-term brand building**
.

**The role**

We’re looking for a
**Content & Organic Channels Manager**
to own and develop Dagsmejan’s organic storytelling and email content.

This is a
**hands-on role**
at the intersection of brand, content and execution. You will plan, write and publish content yourself — this is not a strategy-only or agency-coordination role.

**What you’ll do**

**Organic content & community (main focus)**

- Own organic content planning and publishing across:
- Instagram
- Facebook
- Pinterest
- TikTok
- Develop content themes around:
- Sleep & wellbeing
- Swiss innovation & science
- Product education
- Founder & brand storytelling
- Write strong captions and hooks
- Ensure visual and tonal consistency across platforms
- Engage with the community (comments & DMs)

**Email content creation (important, limited scope)**

- Create content (copy + basic layouts) for:
- 5–6 campaign emails per month
- Content updates within existing flows
- Build emails directly in Klaviyo (content & structure)
- Collaborate with designers on GIFs and more complex visuals
- Ensure content consistency across:
- English
- German
- French
- Coordinate translations and review tone and accuracy

*(You will not be responsible for segmentation, scheduling, analytics or flow logic.)*

**Collaboration & repurposing**

- Repurpose email storytelling into organic formats
- Work closely with founders, design, e-commerce and performance teams
- Contribute ideas for launches, campaigns and seasonal moments

**What we’re looking for**

**Must-have**

- 3–6 years experience in content, organic social or brand marketing
- Excellent written English (you will write emails and captions yourself)
- Experience creating
**email content**
for consumer brands
- Hands-on publishing experience (not agency-only)
- Confident with Canva or similar tools
- Strong attention to detail and reliability
- Comfortable working independently and remotely (if a remote position)
- Experience with consumer brands

**Nice-to-have**

- German writing skills
- Experience coordinating French translations
- Pinterest content or SEO experience
- DTC / wellness / lifestyle brand background

**Location**

- **Zurich:**
hybrid, 3 days per week in the office OR
- **Remote (Europe / UK):**
1 full onboarding week in Zurich, 1 week per quarter on-site in Zurich, Additional visits for key moments (campaigns, shoots, team weeks)

**Why join**

- A science-backed, premium product with a strong purpose
- Clear brand, tone of voice and creative direction
- Small, senior team with short decision paths
- Real ownership and visible impact

We value
**reliability, clarity and quality**
over volume, speed or hype.

**Application requirement (mandatory)**

Please include:

1. A short paragraph (5–7 sentences) explaining why this role fits your experience
2. A link or PDF with
**2–3 examples**
of:

- Email copy
- Social captions
- Content you’ve created for a brand
- Applications without this will not be reviewed.