**Why You’ll Love This Role**

Join a
*premium skincare brand*
focused on natural, efficacious products with a loyal consumer base. You’ll shape creative strategy across paid social (Meta, TikTok), campaigns, UGC direction, video hooks, and perform deep audience insights that drive customer engagement and sales.

⚡
**Key Responsibilities**

**Creative Strategy & Campaign Planning**

- Lead the
*creative strategy*
for paid social and e-commerce campaigns aligned with growth goals.
- Develop frameworks for testing new campaign ideas, hooks, and angles that drive click-through, conversion, and repeat purchases.

**Trend & Market Research**

- Monitor cultural and platform trends to inform best-in-category creative approaches.
- Conduct competitor and consumer behavior insights to guide creative messaging.

**Creative Briefs & Production**

- Write sharp, data-led creative briefs, shot lists, scripts, and UGC direction for editors and creators.
- Collaborate with designers, copywriters, editors, and external creators to bring concepts to life.

**Performance Analysis & Optimization**

- Review creative performance data weekly (CTR, CVR, ROAS) and iterate quickly.
- Translate learnings into
*practical creative playbooks*
and test hypotheses.

**Cross-Functional Communication**

- Present creative strategy and testing plans to leadership.
- Sync with Paid Social, Growth, and Brand teams to ensure consistent messaging.

🎯
**What Success Looks Like (KPIs)**

- **Creative test velocity:**
Launch ≥ 10 new hooks/angles per month.
- **Improvement in performance metrics:**
Month-over-month increase in CTR and ROAS for paid campaigns.
- **Audience retention lift:**
Improved repeat purchase rates from targeted UGC content.
- Clear documentation of
*playbooks*
that drive repeatable creative wins.

🧠
**Must-Have Experience & Skills**

**Creative & Strategic Thinking**

- 2+ years in digital creative strategy, ideally with performance advertising.
- Strong instinct for
*what resonates on Meta & TikTok*
and why.

**Data-Driven Creativity**

- Ability to interpret campaign analytics and convert them into actionable creative insights.

**Hands-On Content Skills**

- Capable of brief writing, concept ideation, scripting, and high-level UGC direction.

**Communication & Collaboration**

- Exceptional written + verbal skills; comfortable presenting to cross-functional teams.

**Self-Starter**

- Comfortable in a fast-paced environment where experimentation is encouraged.

🚀
**Nice-to-Have**

- Experience with skincare, beauty, or lifestyle brands.
- Familiarity with ad platforms: Meta Business Manager, TikTok Ads Manager.
- Previous experience working with remote, global teams.